Aamir Faraz

Your marketing is judged on leads. Your firm is paid on signed cases. I work the gap between them.

Intake conversion for plaintiff personal injury firms.

What I do

Most plaintiff firms do not have a lead problem.

They have a capture problem. A follow up problem. An ownership problem.

Someone clicks an ad. Reads a few pages. Finds nothing to take with them. That visit ends without a name.

You paid for it.

I find where the visit stops short of a signed case, and I write what goes there.

$442

Average cost of one Google Ads lead for a plaintiff PI firm.

33%

Law firms that responded to a prospective client’s email.

40%

Law firms that answered a prospective client’s phone call.

64 in 100

Leads that are never contacted a second time.

Leads are expensive. Responses are rare. The gap between them is where I work.

$The Leak Report arithmetic: at $442 a lead, with 64 in 100 leads never contacted a second time, $28,288 of every $44,200 spent on leads is wasted.$

One written review.

The Leak Report goes through your adverts and your website the way an injured visitor would, and shows where the path to a signed case breaks.

Sent to the managing partner. No charge, nothing owed, whether we ever speak or not.

If the findings are worth fixing, we talk.

A real Leak Report, run on a real firm in July 2026, with the firm’s name removed.

A real Leak Report, redacted

Four pages. Ten problems found, three shown in full.

Read it

What a Leak Report is

One page. What I check, what you receive, and the terms.

Read it

Plaintiff personal injury firms in the US, typically 3 to 20 attorneys, already paying for ads.

Not a fit for defense firms, or firms that are not yet marketing.

Fill the following information with your firm’s website, and tell me roughly what you spend on ads each month.

Within a week you will have a written report with the two leaks that cost you the most, and what each one is costing you.

The rest we walk through on a short call, if the first two are worth acting on.

I take a small number of firms each month, so I read every request myself.

Aamir Faraz
Intake Conversion Strategist, Plaintiff Personal Injury Firms